Conversion rate optimisation done as a programme, not a one-off audit. Eight to twelve weeks of focused experimentation against the highest-leverage flows in your funnel — onboarding, checkout, pricing — with win rates measured and results documented.
Per programme. Renewable for new flows.
Funnel teardowns + structured experimentation
LaunchDarkly · Optimizely · GrowthBook setup
Product tours, checklists, welcome flows
Tier framing, anchors, contract length tests
Same rhythm every engagement — clear phases, weekly demos, written deliverables. Nothing is "in review" forever.
Heuristic + data-driven audit of the funnel. Where are users dropping, why, what does the analytics actually say. Hypothesis ranked by expected impact.
Experimentation platform configured. Stats engine validated. Tracking events in place. The team learns the protocol.
Two-week cycles. One winning test per cycle is the target. Win, lose, or learn — every test gets a writeup.
The biggest gains come from the winners getting shipped to production and the losing variants killed quickly. We measure the cumulative lift, not individual tests.
For binary conversion tests, you want ~1,000 conversions/week minimum. For lower-volume pages we use Bayesian methods + qualitative research instead.
Half of mine don't. That's why we ship in cycles. The winners pay for the losers, and the losers teach you about your users. Bad sign is when nothing moves — that means you need bigger swings.
Yes — pages with clear conversion goals get redesigned, not just A/B-tested. Full-page rewrites against fresh hypotheses, then validated.
Production-grade websites built to convert and ship fast. Marketing sites, app shells, landing pages.
Google, Meta, LinkedIn, and TikTok campaigns instrumented end-to-end. Built on offline conversions, not vanity metrics.
The plumbing — events, sources of truth, dashboards. Done once, properly, so every later decision has a foundation.