The operational software a growing company needs but never has time to build — invoicing portals, ops dashboards, CRMs, billing systems. I build the back-office tools that compound your team's leverage. Usually on Retool or with bespoke code, depending on what fits.
Per tool. Multiple parallel tools negotiable.
Built on Retool / Internal / bespoke
Zapier, n8n, custom backends
Subscriptions, metering, invoicing
Alerting, approvals, daily digests
Same rhythm every engagement — clear phases, weekly demos, written deliverables. Nothing is "in review" forever.
Shadow your team for a week. Find the manual steps, the spreadsheets passed by email, the Slack messages that should be tickets. Prioritise by hours-saved.
Sketch the tool in Retool by week two. Real data, real workflows. Your team uses it before it's "done" — feedback is fast.
Auth, audit logs, error handling, the unsexy stuff. Either stay in Retool or graduate to bespoke code if the tool justifies it.
Your team — or a friendly engineer — owns it. I document everything. Optional ongoing maintenance arrangement.
Default to Retool. Move to bespoke when the tool is customer-facing, performance-critical, or going to outlive Retool's pricing curve.
No more than you're locked into any SaaS. Most Retool apps can be rewritten in a week of React work if you need to leave.
I'd rather not. CRMs are calcified for good reason. I build the tools that surround your CRM — better workflows on top, better dashboards underneath.
Production-grade websites built to convert and ship fast. Marketing sites, app shells, landing pages.
Google, Meta, LinkedIn, and TikTok campaigns instrumented end-to-end. Built on offline conversions, not vanity metrics.
The plumbing — events, sources of truth, dashboards. Done once, properly, so every later decision has a foundation.