I trained as an engineer at the University of Cape Town, then spent the last eight years in marketing — most of it deep in performance: Google Ads, conversion tracking, and the data integrity that makes both worth trusting.
The work is real and current: I run growth for the Middle East's largest self-storage provider, a medical practice in New York State, and a B2B PPE supplier whose online store I built from zero to seven figures over five years. I spent three years tripling the fleet of a luxury chauffeur operator across Ireland and the UK, and in 2025 ran paid for an upmarket international restaurant group — including wiring their SevenRooms booking data into GA4. CGE is where I do that work — for a small number of clients at a time.
CGE is a founder-led practice by design. No retainers padded with busywork, no twelve-person decks, no alignment theatre — just a working growth engine, hand-built, instrumented, and handed to your team.
- B2B supply · 5 yrs PPE & hygiene supplier · online presence built from scratch — web, store (now seven figures), Google Ads, consulting
- Self-storage · ME Region's largest provider · Google Ads rebuilt on lead quality, server-side tracking, analytics & consulting · 2 yrs, ongoing
- Transport · IE/UK Luxury chauffeur operator · fleet tripled · quote platform, PPC & tracking · 3-yr engagement
- Medical · NY New York State practice · Google Ads, tracking & business consulting · 3.5 yrs, ongoing
- Hospitality · Intl Upmarket restaurant group · paid social + PPC, SevenRooms → GA4 booking attribution · 2025